About James Burfield
Senior SEO consultant with 25 years of experience. The expert behind every SEO Geo Audit.
25 Years of Genuine SEO Experience
I started in SEO before Google was the dominant search engine. I have worked with businesses ranging from local sole traders to FTSE-listed companies, across industries including healthcare, finance, legal, cruise and travel, and ecommerce.
Every audit you order from SEO Geo Audit is personally reviewed and written by me. Not an automated tool. Not a junior analyst following a checklist. The actual expert, applying 25 years of pattern recognition to your specific local search situation.
I run SEO Geo Audit as a specialist vertical of my consultancy, SEOBurf, based in Bath, Somerset. My particular expertise in regulated industries – healthcare, legal, pharmaceutical – means I understand the compliance constraints that make local SEO harder in those sectors.
Areas of Expertise
Local SEO
Google Business Profile, local pack rankings, multi-location strategy, franchise SEO.
Healthcare & Pharma
MHRA-aware content strategy, clinical SEO, healthcare directory optimisation.
Legal SEO
SRA-compliant content signals, law firm local rankings, multi-practice area visibility.
Ecommerce SEO
Shopify, WooCommerce, technical crawl issues, category page optimisation.
AI Search (GEO)
Generative Engine Optimisation, AI Overview visibility, ChatGPT and Gemini presence.
Technical SEO
Crawl efficiency, Core Web Vitals, schema markup, index coverage, site migrations.